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info@afr.lt +370 683 35940

Brand Manager

Valid till: 2021-08-05

Miestas: Vilnius

Alliance for Recruitment is the largest recruitment consultancy in Lithuania measured by capacity, number of successful placements and annual growth. We are a high performing team of recruitment experts from various different industries.

Our client - Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites all over the world. Pernod Ricard Lithuania is a part of Pernod Ricard Northern Europe. The company focuses on 15 key wine and spirits brands such as ABSOLUT, Jameson, Havana Club and Jacob’s Creek.

Job description: 

Main Purpose: Plan, develop, and execute all marketing activities for the assigned brands of PR Lithuania Spirits & Wines portfolio across all relevant and compliant touchpoints/channels (Off-Trade, On-Trade, PR/Sponsorship, Media, E-commerce)

Overall responsibility:

  • Brand Management for assigned brands (planning, development & execution across defined touchpoints/channels)
  • General P&L responsibility for the assigned brands
  • General A&P responsibility for the assigned brands 
  • Management of agencies & external partners

Key Activities:

  • Development of an annual brand plan for assigned brands
  • Briefing, development, implementation, and evaluation of brand experience and activations
  • Adaptation of global brand assets (communication/digital/last3feet) to fit local needs/campaigns
  • Development and implementation of the launch plan for new products   
  • Development and implementation of brand campaigns in Off-Trade (including planning and launch of Value Added Packs/Limited Editions, development of Point Of Sale material…)
  • Development and implementation of brand campaigns in On-Trade (including planning and launch of promotions, development and delivery of Point Of Sale material…)
  • Development and implementation of Sponsorship events
  • Coordination and organization of brand education programs/tastings for Trade Customers
  • Development and/or adaptation of brand sell-in material for Sales team/Trade customers
  • Monitoring and reporting on assigned brands performance and activities
  • Monitoring and reporting on key competitors activities and performance
  • Close collaboration with PR Lithuania Marketing Manager and Sales team
  • Nielsen & other reports analysis on scope of brand responsibilities
  • At least 3 years of experience in similar role;
  • Experience with P&L and sales analysis;
  • Managerial experience;
  • Good Lithuanian and English language skills;
  • Knowledge of MS office, excel;
  • Personality: analytical, structured, communicative, active, creative, attentive to details and goal oriented, good at generating and executing ideas.

Will be considered as an advantage:

  • Russian language skills;
  • University degree in business;
  • Knowledge of Nielsen;
  • FMCG experience;
  • Driver’s license.
Company offers: 
  • Being a part of a global company with a possibility to an international career;
  • Training and development opportunities;
  • Annual bonus;
  • Benefits from various insurance policies (CARGO, General Liability, Health Insurance, Personal Accident, Property insurance, Travel insurance, Life insurance for death risk) provided by different insurers;
  • Fitness contribution;
  • Mobile phone and fees per set limits;
  • All other necessary equipment as computer, video conferences solutions, etc. provided by the Company in order to provide you with the efficient and comfortable work environment.
Monthly Salary: 

2700 – 3600 EUR/gross 

Recruitment Consultant
Mėnulio g. 7


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